MaDE2022: Panel Discussion Programme


Tue 25 January 2022
4.00 – 5.00pm 1. Sustainability and the Circular Economy – looking beyond the horizon
Wed 26 January 2022
3.30 – 4.30pm 2. Advanced Manufacturing transformation in NZ – the industry-research nexus



To identify opportunities, challenges and strategies related to each topic so as to enable New Zealand’s MaDE economy to retain and expand its global competitiveness.


  • The Adjudicator introduces the topic and Panel members. This should not take more than five minutes.
  • Panellists introduce their insight into the topic for about two minutes each followed by an open discussion.
  • Delegates will be invited to contribute to the discussions from the floor.
  • Both Panel Discussions will be recorded.


Sustainability and the Circular Economy – looking beyond the horizon

Tuesday 25 January, 4.00 – 5.00pm | Venue: Great Room 4

ADJUDICATOR: Marcel Schaefer MaDE2022 Co-Chair; Programme Director, BEngTech, Mechanical Engineering, AUT Organisation


  • Deborah Crowe – Co-Founder, Usedfully
  • Jeffrey Seadon – Senior Lecturer, School of Future Environments, AUT
  • John Kennedy – Ion Beam Physics Research Scientist, GNS Science
  • Rachel Barker – CEO, Plastics New Zealand
  • Rebecca Percasky – CEO, The Better Packaging Co.



The establishment of a more sustainable circular economy provides a prime opportunity for the merging of manufacturing, design and entrepreneurship. The broad concept of sustainability is evolving, and invariably spans environmental, social, and economic dimensions. In general, the vast majority of people with an interest in sustainability, whilst acknowledging the existence of these three sustainability pillars, tend to focus primarily on one of the pillars. For example, they may focus mainly on environmental sustainability, to the detriment of economic and/or social sustainability, or one of the other pillars.

The challenge is how, in the context of MaDE, do we develop a more inclusive approach, so that one sustainability pillar cannot be considered without incorporating its impact on the other two pillars?

This Panel will be an opportunity for industry and researchers across the MaDE disciplines to discuss the creation of a more sustainable future. It will be a forum for sharing of opinions, and experiences with sustainable technology and business developments. Also to debate the critical needs of industry that should be addressed by the MaDE Network, and how to better integrate the three foundation pillars of sustainability.


Advanced Manufacturing transformation in NZ – the industry-research nexus

Wednesday 26 January, 3.30 – 4.30pm | Venue: Great Room 4

ADJUDICATOR: Rachael Tighe – Senior Lecturer, Mechanical Engineering, University of Waikato


  • Catherine Beard – Director of Advocacy, BusinessNZ
  • Frank Phillips – Advanced Manufacturing Manager, LMAC Consulting NZ
  • Hunter Nottage – Policy Director and Leader of Advanced Manufacturing ITP, MBIE
  • Johan Potgieter – Professor of Robotics, School of Food and Advanced Technology, Massey University Centre for Advanced Manufacturing
  • Kahl Betham – CEO & Executive Director, Gallagher



Advanced Manufacturing encompasses an integrated approach to manufacturing centred around all advanced technologies. This includes digital design, computer simulation, industry 4.0 and IoT (internet of things), Blockchain and cryptocurrencies, additive manufacturing and manufacturing processes – all linked together through a digital thread.

In reality, however, when applied in industry we often see a disconnect between the manufacturing and the industry 4.0 practices, with manufacturing focusing on faster and ‘conventional’ automation of manufacturing processes, and industry 4.0 focusing on connected devices, IoT, and big data. However, the true advantages exist when there is a more synergistic integration of manufacturing and industry 4.0, wherein live data is intelligently used to inform the manufacturing process.

This Panel will discuss the opportunities that are opened up for New Zealand companies to better integrate advanced manufacturing, driven by industry 4.0 and big data, and will the challenges they may encounter, from both a business and an applied research perspective.


ON 25 - 26 JANUARY 2022

In response to the New Zealand government’s recent announcement that all of New Zealand will move to traffic light Red at 11.59pm 23 January 2022, the MaDE Conference Executive have met and confirmed that the MaDE2022 Conference will not go ahead as scheduled on Tuesday 25 - Wednesday 26 January 2022.

More information will be forthcoming, we thank you for your patience as we work through our options.

MaDE2022 will be brought to you by the University of Auckland's IMM Programme, in partnership with Auckland Unlimited.



MaDE2022 has been cancelled.


Abstract Portal Now Closed
Abstract Review Complete: 1 Aug 2021
Authors Notified: 10 Aug 2021
All Abstract Revisions Due: 20 Aug 2021
Student Innovation Showcase EOIs due: 10 Sep 2021
ALL PRESENTERS RECONFIRM for MaDE2022 by: 12 Nov 2021


Registration Open
Early Bird Reg. Close: 24 Dec 2021
Standard Reg. Close: 14 Jan 2022