MaD2017: Keynote Speakers

The Keynote Speakers for MaD for the Future 2017 were:



Crispin Hales

Hales & Gooch Limited, USA

Keynote Address: Why Follow, When You Can Lead? Adding Value to the New Zealand Genius


Crispin Hales has over 40 years of experience in engineering design, principally in industry but also including research and teaching at undergraduate and postgraduate levels. For the past twenty years he has been consulting in failure analysis, engineering design, boiler explosions, safety of mechanical systems and accident reconstruction within the U.S and internationally. He joined Triodyne Inc. in 1989 and then in 2004 established Hales & Gooch Ltd. with Dr. Shayne Gooch in New Zealand, to focus more specifically on design issues. Recently he has been involved with a number of large investigations concerning the engineering design process and has helped to introduce improved approaches to engineering design within several manufacturing companies. In association with Cambridge University in the United Kingdom and Canterbury University in New Zealand, he has contributed towards more effective design teaching and professional training for young engineers.



Eberhard Klotz

Festo, Germany

Keynote Address: Industrie 4.0 in Action


Eberhard studied Communication Engineering first and did later an European Executive MBA at Henley Management College and University of West London. He has working experience with Mannesmann-Kienzle, Siemens, Bosch and started at Festo in 1990. He has been always in touch with latest fieldbus and communication technology. For 9 years he carried out R&D related tasks like project management in technical documentation and for further 7 years he was Product Manager for valve terminals, fieldbus systems and remote I/O products. More than 10 years ago he was appointed to the position as Head of Marketing Products and Technologies, and is now responsible for Festo’s Industry 4.0 campaign.





Cather Simpson

University of Auckland

Keynote Address: High Tech Innovation in an Industrial Setting

DSC_0032 2012 NZASECather Simpson joined the University of Auckland’s Physics and Chemistry departments in 2007. She is founding director of the Photon Factory, a multi-user laser and microfabrication facility that provides advanced laser technology to all NZ researchers. She received her Ph.D. in the US, and after a DOE Distinguished Postdoctoral Fellowship, earned tenure at Case Western Reserve University. She is a Principal Investigator in the MacDiarmid Institute and the Dodd-Walls Centre, where she also serves on the Executive Committee. Recent awards include a NZ National Teaching Excellence Award and the 2016 Silicon Valley Forum first-place medal for Agtech. She was named the Baldwins Researcher Entrepreneur and the BNZ Supreme Award winner at the 2016 KiwiNet commercialisation awards. She is also a New Zealand Primary Industries Champion. She is the founding Chief Science Officer of Engender Technologies and co-founding scientist of Orbis Diagnostics, both spin-offs from the Photon Factory.


Ross Stevens

Victoria University of Wellington

Keynote Address: 3D and 4D Printing Pioneers

Ross Stevens

Ross has been a practicing Industrial designer for over 30 years with projects ranging from military urinals to designer televisions. During his diverse career he has worked with some remarkably creative people including Philippe Starck in Paris and is currently the Industrial design program director at Victoria University of Wellington (VUW) and co-owner/founder of Pureaudio. He has been focusing (some would say obsessed) with additive manufacturing for the past 15 years and specialises in multi-property 4D printing. Examples of his teams research can be seen here






ON 25 - 26 JANUARY 2022

In response to the New Zealand government’s recent announcement that all of New Zealand will move to traffic light Red at 11.59pm 23 January 2022, the MaDE Conference Executive have met and confirmed that the MaDE2022 Conference will not go ahead as scheduled on Tuesday 25 - Wednesday 26 January 2022.

More information will be forthcoming, we thank you for your patience as we work through our options.



MaDE2022 has been cancelled.


Abstract Portal Now Closed
Abstract Review Complete: 1 Aug 2021
Authors Notified: 10 Aug 2021
All Abstract Revisions Due: 20 Aug 2021
Student Innovation Showcase EOIs due: 10 Sep 2021
ALL PRESENTERS RECONFIRM for MaDE2022 by: 12 Nov 2021


Registration Open
Early Bird Reg. Close: 24 Dec 2021
Standard Reg. Close: 14 Jan 2022